The G-string, which was often sequined and rhinestoned, was “a cultural marker of glamourous erotic entertainment,” says Jo Weldon, a burlesque historian and author of The Burlesque Handbook. “They were first made commercially available in the late 1930s by Charles Guylette in New York, who sold exclusively to burlesque performers,” adds Gorin-Paracka. But, in the last two years, skimpier cuts have really been the norm, and our highest sellers, as more and more girls become comfortable in their own skin and want to flaunt this confidence - which is what a bikini is all about, really.However, when it comes to seeing the G-string as a sexualized or fetishized object in Western culture, Gorin-Paracka says we should actually credit a conservative figure for its emergence into popular culture as it was “the mayor of New York City in the 1930s, Fiorello La Guardia, demanded that the city's nude dancers cover themselves out of respect to the multitude of visitors making their way to the 1939 World's Fair, an origin story that's repeated in every history of the garment.” Leading up to the 1930s, G-strings became a way for strippers and burlesque dancers to show as much skin as possible without embracing total nudity, a requirement for modesty laws, which at the time varied from state to state. 'We really noticed the start and popularity of this trend and style, perhaps, around five years ago. 'While Moana still manufacture bikinis with varying levels of coverage (we have three levels of coverage all together across our range to cater for all desires), our skimpier cuts definitely have garnered the most interest and sales over the past couple of years. One thing led to another and I began wholesaling for a Hawaiian company that attempted to satisfy the growing demand for cheekier cut, eye-catching swimwear. 'But it wasn't until a holiday in Hawaii where I started to see a few more brands heading in the direction I was interested in. Unfortunately, there weren't many brands producing the styles I wanted, or my friends wanted, or at least not in Australia at that point in time,' she said. 'I always had a HUGE interest in cheekier-cut swimwear, and especially those with bold, unique designs. Karina Irby, who is the owner of Australian cheeky bikini label Moana, told FEMAIL she had always had an interest in bringing this style to Oz.
Karina also had come advice for less body confident women who might be worried about the lack of material
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